COM 3125 Lecture 8: COM Chapter 8
Document Summary
Most persuasive messages combine logical and emotional factors. The direct approach for persuasion is effective for a receptive audience. The term aida stands for attention, interest, desire, action. "how would you like to save up to 70% on prescription drugs?" The purpose of the interest section of a persuasive message is to explain the relevance of your message to your audience. When using the aida approach to persuasion, the closing should urge the audience to take the action you are requesting. An effective ending for a persuasive message would be. "simply take the enclosed coupon to any of our service centers by june 15 for your free oil and filter change. " The secret to a successful action phase in the aida model is emphasizing how taking the action you propose will benefit the audience. You can use the aida approach for persuasive messages with either the direct or the indirect approach.
