FM 262 Lecture Notes - Lecture 7: Sawgrass Mills, Dkny, The Home Depot
1 Nov 2016
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Document Summary
A trading area is a broad term that include: Looks at the type of residences in which consumers reside. Assess the amount of competition that already exists there. Examines the size of the population and its potential for expansion. Looks at the dominant ages of the population in a specific region. Takes into consideration the size and makeup of the family. Examines the stability of a trading area in terms of seasonality. Look at the area"s available educational institutions that offer business. Towards the middle of the 20th century, the nation"s population relocated. A century ago, choices were limited a to downtown, the central district, or from urban to suburban locations with retailers following in record numbers. Today there are a wide variety of shopping district choices programs. These are the major places where people shop in the city. Flagship department stores are located in these district. Macy"s, marshall field"s, and other retailers are located in these areas.
