FM 262 Lecture Notes - Lecture 2: Anchor Store, Mail Order, Walmart
1 Nov 2016
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Chapter 2: types of retailer or channels of distribution. The main channels of distribution are: mass merchants discount stores, specialty stores, department stores, mid tier department stores, warehouse clubs, off price retailers, factory outlet stores, e-commerce. Offer low prices in exchange for minimal services. They tend to carry a broad assortment of merchandise. This segment has gained market share every year since the mid 1990s. Wal mart and k-mart started the mass market format in the 1980s. But, it did not become a powerhouse until the 1980s. Today wal-mar is the world"s largest retailer, and dominates the retail store. Considerable breadth of product but less than mass merchants. Offer softlines: apparel and accessories for men, women, and children, plus linens, home furnishings and gifts. Full-line department stores also offer hardlines, such as furnitures. Came into being in the late 1800s. They offered many different types of merchandise under one roof. Specialty department stores aka first tier department stores.
