PSY 2012 Lecture Notes - Lecture 6: Short-Term Memory, Dual Code, Classical Conditioning
Document Summary
Retention of information or experiences over time. Storage- saving it to a hard drive. Divided attention (multitasking)- multitasking is a myth as a general concept. Some people can multitask (less than 1%) but in general its your brain switching off of one task to the other very quickly. Studies have found that it takes the same or even more amount of time the two original task would have taken when you multitask. Encoding as a process that occurs at a continuum. Shallow- rote physical trait- repeating something just as you see it. Dual- code hypothesis (paivio: verbal code- word or label. Sensory memory--attention-> short term memory-- encoding--> long term memory. There"s a lot of information stored in long term memory section of your brain (i. e. what you did at your high school graduation ). You remember a lot it"s just that you need a verbal cue to remind yourself of the memory to bring up that memory again.
