MAR 4503 Lecture Notes - Lecture 12: Pluralistic Ignorance
Document Summary
Normative conformity: conformity to meet the expectation of a person or group. People don"t want to appear foolish in front of others. When is written down, it drops to 12% Johnny rocco study: discuss appropriate punishment for johnny, one group member told always to disagree. What happen to the deviant: received many comments and questions first, then: ignored or punished. Conformity because groups behavior helps you learn what"s right or true in an ambiguous situation. Mimic others behavior because it seems to be correct. This could lead to private acceptance (not just mere compliance) Doesn"t require direct influence or persuasion attempts. What provokes it: cultural pressures, commitment the group matters, group unaminity, sizes expertise greater power, greater compliance, susceptibility to interpersonal influence some people need to have others think highly of them. Virtually every member of a group privately feels one way, yet believes that virtually everyone else privately feels another way .
