ECO 2023 Lecture Notes - Lecture 23: Price Discrimination, Oligopoly, Marginal Revenue Productivity Theory Of Wages

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24 Nov 2017
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The demand of saturday night travelers is elastic, and therefore, the lower fares generate more revenue. The demand of students must be more elastic than that of other customers. Increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand. The traditional view of competitive price-searcher markets holds that this type of market structure is inefficient because excessive advertising is encouraged. The oligopolists earn the highest profit when they cooperate and behave like a monopolist. When barriers to entry are high, a monopolist (or cartel) will often be able to increase their profits by reducing their output so they can raise their price. When oligopolistic firms collude to maximize their joint profits, in comparison with the situation in competitive markets, their actions generally lead to a smaller output and higher prices.

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