MET 470 Lecture Notes - Lecture 1: Psychographic, Customer Service, Multidimensional Scaling
22 May 2018
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c). customer service
The term "customer" does NOT include
A.
Current customers
B.
Customers of competitors
C.
Customer service
D.
Intermediate customers
E.
Current noncustomers
C). Decider
For consumer products, the person who makes the final decision through budget authorization in the
household is known as the
A. Initiator
B. Influencer
C. Decider
D. Purchaser
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E. User
A). Psychographic
Also known as lifestyle variable, this descriptive variable represents an evolution from general
personality variables to attitudes and behaviors more closely related to consumption of goods and
services.
A.
Psychographic
B.
Personality
C.
Demographic
D.
Socioeconomic
E.
Geo-demographic
B). Lead users
Organizations that face general needs before the bulk of the industry does and that benefit significantly
by obtaining an early solution to those needs are BEST known as:
A.
Team leaders
B.
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Lead users
C.
Early adopters
D.
Entrepreneurs
E.
Visionaries
b). lifetime value
The ultimate consumer profile is based on the consumer's
A.
Demographics
B.
Lifetime value
C.
Personality
D.
Income
E.
Occupation
A. Credit card holders who pay off their balances on time are not unprofitable
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