PHIL 118 Lecture Notes - Lecture 14: Wrongful Death Claim
28 Jun 2018
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Soylent - health drink
Soylent Green "it's people"
1973 movie
Marketing move
Marketing and Vulnerability
Target - younger people
Greater exposure - access older generation
Major population still exist with awareness
freedom to name
Naming something after something vs actuality
Differentiation between allusion and actuality
(P.504)
Person vulnerable to another in context for particular harm
Marketers:
Market clients
In market to engage with products
Have certain attributes, knowledge, expertise, and resources
Marketers' to draw in new market clients
Marketers have an advantage because of expertise and product understanding
4 ways of specific vulnerability:
1. Physical: physical/biological traits risk to ingredients of product.
oHeight and ad placement
oIf vulnerability is temporary, set marketing restrictions
oSet legislative
oEx: lawyers cannot solicit 30 days after wrongful death
oAlso, restrictions to non-temporary vulnerable groups > should not target groups in a
way that marketing is based off vulnerability. Ex: restrictions to children advertisement >
cannot prevent marketing to appear but prevent particular influence
oCannot market to vulnerable groups to put pressure on market clients > very difficult to
have function
2. Cognitive: lack cognitive or processing abilities
3. Motivational: greater difficulty to make decision because of situation
4. Social: social environment less power/ability to resist
Duo care:
Seller and buyer not equal
Seller has more information, must take greater responsibility
Responsibilities:
oDesign
oProduction
oMarketing
Problem: always possibility of injury , assume can discover risk before product hits market. Ex:
asbestos
Social costs (p.500):
Seller must assume all possible risk even with disclaimers and lack of data
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Person vulnerable to another in context for particular harm. Have certain attributes, knowledge, expertise, and resources. Marketers have an advantage because of expertise and product understanding. Physical: physical/biological traits risk to ingredients of product: height and ad placement o o o. Ex: lawyers cannot solicit 30 days after wrongful death: also, restrictions to non-temporary vulnerable groups > should not target groups in a way that marketing is based off vulnerability. Ex: restrictions to children advertisement > cannot prevent marketing to appear but prevent particular influence o. Cannot market to vulnerable groups to put pressure on market clients > very difficult to have function. Motivational: greater difficulty to make decision because of situation. Seller has more information, must take greater responsibility. Problem: always possibility of injury , assume can discover risk before product hits market. Seller must assume all possible risk even with disclaimers and lack of data. Supposed to force corporations to build safer products.
