MK220 Lecture Notes - Lecture 3: Just-Noticeable Difference, Subliminal Stimuli, Absolute Threshold
1 Nov 2018
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The process by which the consumer comes in physical contact with a stimulus. Information about commercial offerings communicated either by the marketer (such as ads) or by nonmarketing sources (such as word of mouth). Fast-forwarding through commercials on a program recorded earlier. Use of a remote control to switch channels during commercial breaks. How much mental activity a consumer devotes to a stimulus. The nonconscious processing of stimuli, such as in peripheral vision. The intensity of stimuli that causes them to stand out relative to the. The extent to which a stimulus is capable of being imagined. The process by which a stimulus loses its attention-getting abilities by virtue of its familiarity. The process of determining the properties of stimuli using vision, hearing, taste, smell, and touch. The minimal level of stimulus intensity needed to detect a stimulus. The intensity difference needed between two stimuli before they are perceived to be different.
