MARKET 1 Lecture Notes - Lecture 16: Advertising Campaign
Document Summary
Solutions may lie in product development: offering alternatives that foster sustainability, better value vs. convenience. Straight razor vs. disposable safety: via new technologies. Perpetual material flow across multiple product life cycles and. What should you do with your ipod if it breaks? multiple use benefits: places that will buy broken ipods, can you recycle them, bring your old phone in, get a new phone and then get money off. Is apple an ethical company when it comes to sustainability: probably not because they are encouraging you to buy their newest products each year. Much higher in perception of csr than they actually should be. Promising ideas about what might help in the future. It isn"t really taking a stand as much as suggesting possibilities. The idea is to raise the salience (the importance level) of the issue itself so that people can think about this in terms of the future.
