MARKET 1 Lecture Notes - Lecture 9: Customer Satisfaction, Food Bank, Saint Louis Zoo
Document Summary
The non-profit sector of the economy is growing and requires a different marketing perspective than that for businesses. There is a heightened need in this area for marketing expertise. Students and those looking for their first jobs have special opportunities in working for non-profit. In europe and other areas around the world non-profits have trouble attracting good marketers. In many cases concepts apply same to non-profit, but there are some differences. Customer satisfaction not necessarily the only goal. Those served (e. g. students, churchgoers, cancer researchers) Devout: give to your temple, church, etc. because they believe it"s the right thing to do. His giving: three areas of the university. Marketing, j-school, general student scholarship fund- does so for no other reason than because it"s the right thing to do. Leaders of the community are those involved with non- profit. If you want to be a part of that group, you may give so that you can.
