ECON-221 Lecture Notes - Lecture 20: Productive Efficiency, Demand Curve, Marginal Revenue

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Price discrimination: price discrimination the practice of charging different buyers different prices for essentially the same good or service, where differences do not simply reflect differences in costs of supplying different buyers. Firms must be able to separate buyers into groups on the basis of their willingness to pay for the good and to make sure that buyers with high willingness to pay do not purchase at the discount price. To price discriminate successfully, a firm must avoid alienating buyers by giving the impression of unfair discrimination or price gouging: charging the same price. Profit maximize through selling to high end of the market with high reservation prices. All buyers are willing to pay a price high enough to cover marginal cost. With perfect price discrimination, benefit to monopolist of selling another unit is the same as the benefit to society. Monopolists marginal revenue is the same as the demand curve.

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