ECON-221 Lecture Notes - Lecture 29: Marginal Revenue, Perfect Competition, Natural Monopoly
Document Summary
To maximize profits, the firm should use a marginal analysis. Profit is maximized by choosing the level of output such that. The firm can increase profits by producing more q. The firm has produced too much q and the profits are not maximized. Price taker: cannot set his own price, and must change the price that is predetermined by overall supply and demand. Recall: cost curves (atc, avc, and mc) are u-shaped, in perfect competition, p= mr, profits are maximized at the level of output q where mr= mc. = q x ( p atc) Intuition : profit = (units sold) x ( average profit per unit) Monopoloy: single seller who produces a good. How do monopolies persist: recall what happens in competitive markets with free entity. Barriers to entry: resistrictions that mmake it difficult for new firms to enter a market, allows many monopolists to enjoy long run economic profit.