ECON-221 Lecture Notes - Lecture 12: Cardinal Utility, Substitute Good, Indifference Curve

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Utility is a measure of the satisfaction that a consumer gets from consuming a commodity or a bundle of goods. The marginal utility of a good is the increase in utility that the consumer gets from consuming an additional unit of the good. Most goods are assumed to exhibit diminishing marginal utility ie. the more of a good a consumer already has, the lower the marginal utility derived from the consumption of an additional unit of the commodity. The ordinalists say that utility is not measurable, but is an ordinal magnitude. The consumer need not know in specific units the utility of various commodities to make his choice. It is enough for him to be able to rank the various. Baskets of goods" according to the satisfaction that each bundle gives him. He must be able to determine his order of preference among the different bundles of goods.

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