ECON-221 Lecture Notes - Lecture 8: Demand Curve, Price Elasticity Of Demand, Profit Maximization

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Econ-221: determinants of price elasticity, initial price of a good. Price elasticity of demand changes as we move along a demand curve: availability of substitutes. The more substitutes a good has the more elastic the demand for it is likely to be: the proportion of consumer"s incomes spent on the goods. Goods that take a large proportion of consumer"s income e. g. cars tend to have move elastic demand than goods like salt which only take a small proportion of consumer"s income: time. Total sales revenue therefore remain unchanged. : price cross elasticity of demand. This measure the relative responsiveness of quantity demanded of a given commodity to changes in the price of related commodity. In other words, it is the proportional change of good. X divided by the proportional change in the price of good y. This will be positive if the related good is a substitute good and negative if the related goods a complement.

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