BUSMK-256 Lecture Notes - Lecture 20: Match.Com, Qr Code, Snow Blower
18 Dec 2020
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Five situational influences impact the consumer"s purchase decision process: purchase task. The reason for engaging in the decision: social surroundings. Others present when making a purchase decision: physical surroundings. Store decor, music, and crowding: temporal effects. Time of day or time available: antecedent states. Psychology helps marketers understand why and how consumers behave as they do: concepts such as motivation and personality; perception; learning; values, beliefs, and attitudes; and lifestyle are useful for interpreting buying processes. Safety needs involve self-preservation, such as physical and financial well- being. Social needs are concerned with love and friendship. [qr code 5-1: match. com video: personal needs involve the need for achievement, status, prestige, and self-respect. Self-actualization needs involve personal fulfillment: personality, personality refers to a person"s consistent behaviors or responses to recurring situations, key personality traits, are enduring characteristics within a person or in his or her relationship with others. Include assertiveness, extroversion, and compliance, dominance, aggression, among others.
