EAM 310 Lecture Notes - Lecture 4: U.S. Route 180, Starbucks, Slideshare
11 Feb 2019
School
Department
Course
Professor
Document Summary
630,000+ active podcasts - almost 20m episodes. 44% of americans have/do listen to podcasts. 3. 3 billion download requests in 2015/ 50 billion downloads in 2018. Listen to an average of 7 different shows per week. 80% listen to all or most of each episode: demographics. Podcast topics are so diverse that it is possible to attract any demographic if the content is relevant to that audience. Half of listeners in the us are ages 12-34. 65% have listened for less than 3 years. Generally: af uent 49% have incomes over k, educated 27% have a college degree, tech savvy, social media users. Teaching about the business for students of the industry. The behind-the-scenes makings of your favorite song. Must have some tech/audio skills or have to hire someone who does. 2 million users save shopping pins on boards daily. 81% of users are female - men account of only 7% of total pins on pinterest.
