PSCI 1101 Lecture Notes - Lecture 1: Political Action Committee, United States House Committee On Appropriations, David S. Broder
Document Summary
Political parties have limited control over the nomination process in both. Media consultants create advertisements and buy air time from media outlets. Direct-mail firms design and produce promotional materials for fundraising purposes. Polling firms survey voters on their attitudes toward issues and candidates and run focus groups. Political technology firms supply services such as web site design, online advertising, online fundraising, and voter-targeting. To pay for this help, candidates must raise and spend large sums of money. Candidates for the 435 house races spent billion. The amount spent by presidential candidates has exploded since 1976 with most of the money going to fund various forms of media, including tv, radio, newspapers, yard signs, and the internet. Large amount of money is spent on media advertising. Advertisements appeal largely to emotions, such as fear, patriotism, or community pride. Candidates use polling data to determine voter opinions, positions.
