APRD 1000 Lecture Notes - Lecture 10: Old Navy, Experience Design, Bicycle-Sharing System
24 Oct 2016
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Document Summary
Marketing used to involve reading, watching and listening. Then there was a huge push towards digital: allowing people to create, consume, and much more. Anything a person interacts with in relation to a brand. Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of user experience. By designing them through the lens of human behavior. A world without ux: a lot of confusion, less clear, confusion. Personas: understanding your users: what they say, what they need and how they behave, helps them understand what they"re working towards. Scenarios: making up situations where users are going to be using their product: understand how the content is being applies. Consumer journeys: research, book appointment, arrive and check in, wait during service, check out, follow up. User flows: plant the seed facilitate conversation.
