APRD 1000 Lecture Notes - Lecture 8: Reputation Management, Earned Media, Ice Bucket Challenge
14 Oct 2016
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Document Summary
Most consumers think they are choosing their products strategically but it is mostly impulsive. The work is what their agency does to change the what consumers see. How pr fits into the consumer pathway. Puts user and seller information together to see what works and what doesn"t. Ad networks were created: between the public and the companies selling ads. How fast foes this happen (buying and selling) By the time you open your computer, the process of producing an ad/banner/content has all happened and appeared on your screen. Issue with online ads: bots: . 6 billion lost in 2015: fraud. Ads that sit within the content that the reader/person would be interested in based on where they are accessing information from. Ex: dominos and how it gets to you. A strategic communication process building mutually beneficial relationships between organizations and their publics .
