COMM 233 Lecture Notes - Lecture 1: Mass Communication, Negative Feedback, Positive Feedback
Document Summary
Source aka sender: initiates communication by having a thought/idea they want to transmit to another entity. Encoding process: all the activities that the sources goes through to translate ideas form that can be perceived. Message: physical product that the source encodes. Channel: ways in which the message travels to the receiver. Decoding process: opposite of encoding; process by which message is translated into a form the receiver can understand. Feedback: responses from the receiver that shape and alter subsequent messages from the source. Negative feedback aims to change or terminate communication behavior. Semantic: people have different meanings for words or phrases. Environmental: noise external to the communication process. Mechanical: there is a problem with an assisted machine. Involves one person or group interacting with another person or group without the aid of a mechanical device. Source and receiver are in immediate presence of each other.
