COMM 101 Lecture Notes - Lecture 5: Ethnocentrism, Intercultural Communication, Intercultural Competence

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7 Mar 2018
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Define and explain culture and its impact on your communication: Culture is a system of thought and behavior, learned through communication, that reflects a group"s shared beliefs, values, and practices. Your worldview is the framework through which you interpret people"s behavior. Intercultural communication is the communication between people from different cultures who have different worldviews. Delineate 7 ways that cultural variables affect communication: Our discomfort with the unknown (uncertainty avoidance) varies with culture. Masculine cultures tend to place value on assertiveness, achievement, ambition, and competitiveness; feminine cultures tend to value nurturance, relationships, and quality of life. Power distance is the degree to which cultures accept hierarchies among individuals. Time orientation is the way that cultures communicate about and with time. In monochronic cultures, time is a valuable resource that s not to be wasted. Polychronic cultures have a more fluid approach to time. Cultures differ in their expression of emotion.

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