PSY 005 Lecture Notes - Lecture 7: Illusory Correlation, Availability Heuristic, Psy
Document Summary
Heuristics: informal rules or shortcuts in everyday judgments: rules of thumb or simplifying strategies for making judgments quickly, usually work well and yield fairly accurate judgments, but sometimes they can lead us astray and result in errors. Most of the time, we will stick with our first, intuitive judgment- most of the time, this judgment will be reasonably accurate. Cognitive miser model: perceivers usually rely on simple rules to make judgments and engage in careful, thoughtful processing only when necessary. If you can easily think of examples of your roommate yelling or swearing, you will answer affirmatively that, yes, he or she does have a bad temper. Availability heuristic: the tendency to base a judgment on how easily relevant examples can be generated. People base judgments about the likelihood of future events on the ease with which they can think of examples of these events in the past.