JOUR 001 Lecture Notes - Lecture 20: Crisis Communication, Malaysia Airlines, Guacamole
17 Sep 2020
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Develop plans to attempt to eliminate or minimize it. Proactively develop a proactive crisis communications plan for each issue. Develops 250 page proactive crisis communications plan. A crisis is a major event with a potentially negative outcome, that could significantly damage the organization or its products. A strategic practice with public relations that tries to minimize the damage to a company"s reputation when it"s in crisis. The first 24 hours of crisis communications situations are critical. How an organization responds within the first hours 24 influences if it is just an. There is a crisis if stakeholders perceive the situation to be a crisis. Perception becomes reality if it is badly handled especially right after it happens. Get in front of the issue fast. Control the message before it controls you. Show concern for all potentially involved subjects. People think no comment means we"re guilty!". Malaysian airlines flight #370 disappears on march 8th, 2014.
