ECON 040 Lecture Notes - Lecture 6: Normal Good, European Cooperation In Science And Technology, Chicken Fingers

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Number of substitutes- number of substitutes and elasticity move together. Time in which to make a purchase- time and elasticity move together. Proportion of income- proportion and elasticity move together. Luxuries vs necessities- need and elasticity move opposite. Total revenue- money earned from selling goods and services; not the same as. As price falls, quantity rises so what happens to tr, it depends on elasticity profit, which includes costs, tr=p*q. Elastic yields a big total revenue gain. Inelatic yields a small total revenue gain. Ed=1; a price change has no effect on tr. At the midpoint ed=1, and tr is maximized. When s is inelastic, changed causes a big changepe. When s is elastic, changed causes a big changeqe. To maximize utility-the satisfaction a consumer obtains from the consumption of a good or service. We cannot compare the utils assigned to a good by multiple people. We can compare the utils assigned to multiple goods by one person.

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