ECON 040 Lecture Notes - Lecture 15: Reservation Price, Apple Juice, Shortage

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Theoh is one producer, tai is another producer with better technology. Market equilibrium is when the quantity supplied at a price is equal to the quantity demanded at that same price. All sellers sell at the same price. If price is higher at this point, there will be excess quantity supplied. If price is lower at this point, there will be excess quantity demanded. A price that generates either excess demand or excess supply in the market is unlikely to be an equilibrium, because either the buyers or sellers have incentive to change their behaviour. If there is excess supply, sellers are left without buyers and will lower prices to attract buyers. If there is excess demand, buyers cannot buy the good and will be willing to pay a higher price. These adjustments continues until the excesses are removed and market equilibrium is reached. Equilibrium price and equilibrium quantity, quantity supplied = quantity demanded.

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