ECON 040 Lecture Notes - Lecture 14: Demand Curve, Reservation Price, Complementary Good

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Horizontal start from a certain price and find the associated quantity on the demand curve. Quantity of goods that the consumer is willing to buy at that price. Being able to split up quantities into much smaller units removes the stepped shape of the curve by allowing the comparison of marginal benefit and supply at much smaller increments. Shift demand curve to the right (increase in quantity demanded for same price) (a shift to the left is caused by the reverse of each of these things) Successful marketing campaign (increases marginal utility experienced from consumption, increasing quantity demanded) Decrease in price of complements (decrease in price of another complementary good causes increase in demand of both goods) Increase in price of substitutes (increase in price of substitute results in decrease in relative price of good, resulting in increased demand) Decrease in income for an inferior good. Positive shift in consumers" preferences towards a certain good.

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