BUS 082 Lecture 25: Business 82 L. Notes 25

• School: College of The Sequoias
• Department: Business (BUS)
• Course: BUS 082
• Professor: gradin

Document Summary

What is marketing: the activity, set of institutions and processes for creating, communicating, delivering and exchanging offering with value for customers, clients, partners, and society at large. How has the marketing function changed over time. Marketing concept era: a philosophy that developed after ww2 and was applied more and more aggressively through the 1980s. Marketing becomes more of a concept and people think more of the bigger picture. Customer relationship management(crm)-learning as much as you can about customers and doing what you can to satisfy or exceed their expectations. Organizations seek to enhance customer satisfaction building long-term relationships. Building a relationship with your customer so they want to come back. Information is the key element in decision making. Marketing research provides information that managers need in order to decide on products and or services to produce. Step 1: define the problem or opportunity.