BUS 082 Lecture Notes - Lecture 27: Private Label, Product Differentiation, Laundry Detergent

• School: College of The Sequoias
• Department: Business (BUS)
• Course: BUS 082
• Professor: gradin

Document Summary

Products are often sold and resold several time before reaching final consumers. In deciding what to buy and whom to buy it from, consumers perform cost/benefit analyses. You can"t just come up with one group of products or menu item or destinations one time- this needs to be an ongoing process. Marketers need to think like consumer in assessing value- not value to the marketer but to the consumer. Convenience, internet access, image created by advertising. Package, buyers past experience, reputation of producer. Product line: a group of products that are physically similar or intended for a similar market. Product lines often include competing brands like. Three divisions each with a product mix made up of a variety of product lines. Product differentiation- the creation of real or perceived product differences. Marketing use a mix of pricing, advertising and packaging to create different images.