ACCT 002 Lecture Notes - Lecture 26: Bounded Rationality, Split Decisions, Metatheory
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Investigators looked for a link between these people not related etc. the link was the tylenol capsules resulted in huge recall cost johnson and johnson millions and damaged their brand image. There was no 24-hour news at the time so they drove cars with speakers up and down the streets to warn people. James lewis stepped forward, said they would continue doing so if they didn"t pay him million was in a different city at the time of the offenses so cannot link him directly to it. Perpetrators never caught, motivation was never discovered = resulted in widespread fear. Tamper proof packaging was quickly introduced when relaunching the product as prior to this people couldn"t tell if the products were being tampered with. Us government introduced regulations for packaging of food, drugs and cosmetics. Two guiding principles: breaks in seal highly visible, convenient for customer.