SPCM 100 Lecture Notes - Lecture 21: Charlie Tuna, Green Giant, De Beers
15 Dec 2019
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Document Summary
Advertising since the radio"s invention in the 30s. 1930s: radio: sells time, short, catching jingles, single show sponsorship | celeb endorsements, soap operas: a genre named to sell soap! 1941: the first tv commercial: commercial: bulova watch ticking for 60 seconds. Wwii was a battle of production: change in ideology, glamorizes working woman, redefines women, praises skills of women. 1947: debeers - commodify love: "a diamond is forever, happiness is found at the end of a purchase. 1950s: tv ads: animation: tony the tiger; ajax pixies, characters: mr. clean, charlie tuna, green giant, catchphrases: snap, crackle pop; plop plop fizz, fizz. 1960s-1980s: the golden age of advertising: 1960s emphasis on products, sex sells - emhasis on (female) sexuality, gender sells - emphasis on (male) gender roles. 1971: coca-cola "i"d like to teach the world to sing (in perfect harmony)" becomes a hit song. 2010: emphasis on solutions: user generated (ad) content, social and mobile, check-ins, data, beacons, geofencing, augmented.
