FIN 305 Lecture 2: FIN305 Class 2

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1 Feb 2019
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Maximize the current value of the company"s stock. The concept of value is of fundamental importance in finance. The primary financial goal of the business is to maximize the wealth of the firm"s owners. This is not necessarily the same as "maximizing profits" The value of a firm is determined by what people are willing to pay for it. The financial manager should make decisions that maximize the price of existing stock. Trying to make the stock look more attractive. Factors that affect the value of a firm"s stock price (if everything else is held constant, what affects it?) Cash received sooner is better than cash received later. Definite cash inflows are generally preferred to uncertain cash inflows. We must look at incremental or marginal cash flows when making financial decisions. The difference between the projected cash flows if the project is selected, versus what they will be, if the project is not selected.

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