AM 101 Lecture Notes - Lecture 8: New York Fashion Week, Forever 21, Fast Fashion
12 Sep 2016
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Document Summary
Forces of fashion: social, political, economic, excitement interpreting movements and estimating. Produced 12-18 months before offering line to manufacturers. Textile companies must choose designs (prints, weaves), textures, colors: new york fashion week. Monday, september 12, 2016: accelerating- buying power. Diffused discretionary income: working mothers, older parents, working students. More access to fashion in price zones: target, fast fashion- h&m/ forever 21, accelerating- leisure time. Show rooming: examine merchandise in store, then purchase online at best price. Web-rooming: researching products online, then purchasing in store. E-tail: tablet retail experience encourages impulse purchase. New wants : education increases buying power. Variety of activities- active wear: accelerating- improved status of women. More freedom in laws and custom of dress. Buying choices related to fashion and shopping. Accelerating- technological advances: instant world, live streaming fashion shows, paris couture to on the rack in 14-21 days, improved bers- micro bers, fabric nishes, fashion cycle accelerated.
