AM 101 Lecture 25: AM 1010-carols history notes: not in book (on test)
11 Nov 2016
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Friday, november 11, 2016 week 12 day 3. Carol"s rst job: clothing store- wood"s dry goods- small. Retailer focused on: juniors, misses, women ready to wear, home soft goods. Boutique- specialty stores, target market- adult contemporary professional, 30-40s annual income k+, they are at magic, los angeles market, new york- coterie c: gg boutique, magnolia moon, tula, storm- men"s, rain. Apricot lane- is a franchise, independently owned, work under a marketing system. !1 week 12 day 3: variety of general merchandise. Full service department store: has full customer service, tting rooms, alterations, full retail margin- keystone 50% gross margin, broad assortment, loyalty program, anniversary sales. Special store but now a chain store. Friday, november 11, 2016: francesca"s, the fall line, men"s warehouse, victoria"s secret, urban out tters, anthropologie, free people. These are department stores, discount, buying volume, narrow and deep assortment.
