AM 101 Lecture Notes - Lecture 24: Fashion Design, Root Mean Square
26 Oct 2016
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Document Summary
Growth inc children"s wear: interest in dressing well. Visual image towards children: tv shows promote popular styles for children. Patterns of childbirth: birthrate is declining, wwii- baby boom, 3 to 4 children/family 1953-1964- 4 million births, 1970"s- zero population growth, 1980"s- baby boomer children. Size categories: infants, toddlers, girls, boys, 1000 apparel companies- small, family-owned business, line diffusion by major fashion design rms. Children"s wear manufacturers: specialize by product. Sportswear: produce clothing in several size rages, fabrics. Knits are popular for infants and tops. Ammable fabrics act of 1972: requires sleeper for children treated ame retardant nish. Requires less fabric, more expensive to construct because of increased labor. Teen apparel: steadily growing, impact by fashion, average 13 year old spends / month on clothing, tween 14-18 spends / month on clothing. Teen and tween apparel: today"s teens rst group away from television, into sur ng the web, teens- more individualistic, tweens- tend more toward peer group.
