AREC 202 Lecture Notes - Lecture 24: Marginal Revenue, Perfect Competition, Market Power

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The monopolist"s demand curve and marginal revenue: due to the price effect of an increase in output , the marginal revenue curve of a rm with market power always lies below its demand. The monopolist"s pro t-maximizing output and price: the rule still applies: To maximize pro t, the monopolist chooses q at which mr=mc. But marginal revenue does not equal price anymore (as it did in perfect competition) Produces a smaller quantity: qm < qc. Charges a higher price: pm > pc. Can earn a positive pro t even in the long run. About ef ciency government leave market alone government interferes in market. Market works well ef cient outcome loss in social welfare. No rms with market power (e. g. monopoly) [ch. Good is not a public good or common resource [ch. [lemons market experiment] market does not work well loss in social welfare government can improve social welfare.

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