AREC 202 Lecture Notes - Lecture 2: Sunk Costs, Opportunity Cost, Microeconomics

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Microeconomics: is the study of the individual choices/decisions of people and groups (e. g. , businesses) and the interactions of those decisions (e. g. , in markets) chapter 1. Principle 1: resources are scarce so choices are necessary: resources are scarce: the quantity available isn"t large enough to satisfy all productive uses, a resource is anything that can be used to produce something else. Principle 3: how much? is a decision at the margin: you make a trade-off when you compare the costs with the bene ts of doing something. Silly example: buying monster drinks monster drink # Wtp price total bene t total cost total net bene t. How many monster drink should you buy: 2, because my willingness to pay is higher than the cost of the drink, marginal bene ts and marginal costs. Marginal cost of an activity: the additional cost from conducting one more unit of this activity.

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