ENGL 339W Lecture Notes - Lecture 5: Infomercial, Advertorial
8 Jan 2017
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Document Summary
Writing for civic engagement (public relations and grant writing) Promoting an ideal, policy, service, etc. for an organization. Same as advertorial but uses electronic medium. Promoting an idea that the organi ation is a (cid:873)good(cid:874) citi en. Ads that appear in an organi ation"s publications. Carried at no charge in print/electronic media. Positioning find the right niche to reach intended audience. Branding instant identification w/an organization, what it is & does. Behavior learn the reference groups intended audience belongs to. Know your audience; know they look for benefits to them. Decide on best media; know its requirements. All the above make up the copy platform. A document that explains necessary info about the public & contains creative strategy statement. Decide this once copy platform is complete. Use best practices in writing for pr. Repetition repeat key idea 3 times (but not verbatim) Interest heighten the reader"s interest first sentence/paragraph of copy expands from headline.
