PRTM 8010 Lecture Notes - Lecture 2: Response Bias, Apple Pie, Gift Card
18 Aug 2016
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What"s a questionnaire: a survey is a means of data collection, not necessarily have questions- it is a more general term. Most people use them in exchange with each other: a questionnaire is a more specific, question based typically close-ended, paper based. Questions often force answers, requiring respondents to simplify their feelings. - Forcing you to simplify answers for a very complex issue. Chose an appropriate question format close ended or open-ended. What are the advantages and disadvantages to each of these formats? (indicators question example: closed- researcher provides certain options for individuals to choose, open-ended- respondent provides information related to their answer. How do we do this? (children environmental awareness example) thumbs up and down, variation in smiley face. What are these? asking two separate things at the same time. Did you file your state and federal taxes: when things are inherently linked- sometimes double barrel questions make sense, canoe, kayak, rafts (paddle craft) are one class.
