PRTM 8010 Lecture Notes - Lecture 4: Content Analysis, Nude Beach, Random Assignment

• School: Clemson University
• Department: Parks Rec and Tourism Mgt
• Course: PRTM 8010
• Professor: Jeffrey Hallo

Document Summary

Please note that this type of research is often referred to as program evaluation or outcome assessment. Research undertaken for the purposes of determining the impact of some social intervention, such as a program aimed at solving a social problem. Evaluation research is a matter of finding out whether something is there or not there, whether something happened or didn"t happen. Evaluation research is not itself a method, but rather one application of social research methods. Standardized measures that reflect the quality or nature of social life. You can do evaluation research based on social indicators. Examples include happiness indices, gdp, employment rate, and increases in knowledge. The most effective evaluation research is one that combines qualitative and quantitative components. Simulation modeling: what is it, how does it differ from modeling , researchers one day will be able to test the implication of specific social changes by computer rather than real life.