MKT 4270 Lecture Notes - Lecture 2: Personnel Selection, Invisible Hand, Individualism
Document Summary
Study guide for test 2 international marketing 16th edition cateora, gilly, graham. The following study guide is intended to be helpful for study purposes. It represents many of the important topics and issues. It does not include all the important topics and issues that will be on the exam, but it does include many of them. All exam questions refer to how the subject was presented in this text. Be sure and review your class notes, including notes on speakers, handouts, video, class slides, etc. as per the syllabus material on exam content. Be sure to be familiar with all the shaded boxes i. e. , crossing borders, global perspective, (what counties, products, and issues involved), and the exhibits. Review the syllabus exams section for what all exams will cover. pp. Chapter 5 culture, management style, and business systems. Be able to define the term adaptation and explain why it is important in international marketing.
