MKT-3010 Lecture Notes - Lecture 3: Social Network, Conversion Marketing
Document Summary
Social media: content distributed through online and mobile technology, interpersonal interactions. Share information: clear call to action, tools: Excite: promotions through mobile apps and games to keep you, let the customers know what your value proposition is and how you differentiate your product from the competition engages. Listen: to what the customers are saying in real time. Ex) how many hits on a website, how many unique visitors on a site per day, page views per visitor: customer tracking. Ex) what is the customer clicking on. Does a person actually do what you want them to do. Ex) retweets, buys the product: keyword analysis. What kinds of words are being put in for searches. Do: what actions does the firm take based on all this data. Social reach: how many friends on facebook, followers on twitter, type of audience on youtube, influence. What are your friend"s social reach (cid:1) (cid:1)
