ECON-2110 Lecture Notes - Lecture 5: Demand Curve

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The law of demand indicates an inverse relationship between price and quantity demanded. A demand curve is said to be elastic when an increase in price reduces the quantity demanded a lot (and vice versa) When the same increase in price reduces quantity demanded just a little, then the demand curve is said to be inelastic. If two linear demand (or supply) curves run through a common point, then at any given quantity the curve that is flatter is more elastic. Determinants of elasticity of demand: *** availability of substitutes *** (fundamental determinant): strongly influences the sensitivity of quantity demanded to changes in price. For goods with fewer substitutes, consumers find it hard to adjust quantity demanded much when prices change, so demand is inelastic. Ex: demand for textbook for this class is inelastic. For goods with many substitutes, switching brands when prices change is. Rises: time horizon: influences the elasticity of demand for a good.

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