COMM-1010 Lecture Notes - Lecture 3: Product Placement, News

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Chapter 3: selecting a topic & connecting to your audience. If no topic is given to you, think of a topic that you know something about (self inventory), adheres to the assignment, and that fits with your particular audience. Ex: informative - how product placement works on social media platforms. Entertainment, technology, student/university topics, hobbies/interests, sports, etc. General purpose, specific purpose, and thesis of speech. Specific purpose: single phrase that clearly states what you intend to accomplish with speech. 3 parts: general purpose, audience, and topic. Ex: to inform students the dangers of taking on student loans without reading the fine print. Thesis: what will be discussed in speech. Ex: groupme can help make group projects easier to complete, by keeping everyone connected, on task, and updated on new information.

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