PSYC 395 Lecture 10: Prosocial Behavior- Helping Others
Document Summary
Prosocial behavior: any act performed with the goal of benefiting another person. Altruism: the desire to help another person even if it comes at a cost. Kin selection: the idea that behaviors that helps a genetic relative are favored by natural selection. Norm of reciprocity: the exception that helping others will increase the likelihood that they will help us in the future. Social exchange: the cost and reward of helping. Helping can be rewarding ina number of ways: Reciprocity can increase the likelyhood of someone helping us in return. The other side is that helping can be costly: