MKTG 345 Lecture Notes - Lecture 2: User-Generated Content, Social Media Marketing, Google Scholar
Document Summary
Cloud computing: the general term for anything that involves delivering hosted services online ex google scholar, google translate. Crowd sourcing: collective knowledge of a crowd to solve problems and complete t. People can contribute definitions and content of terms ex wiki. Folksonomies: sets of labels or tags individuals choose in a way that makes sense to them. Network effects: the value added for all users by each individual user. Scalability: the ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business. Ex amazon show products that are frequently bout together and give you a special price for them. Perpetual beta: developers are able to introduce new features in products even if testing and refinement are not yet complete. Reputation economy: the value that people exchange is measured in esteem as well as money. Social software: computer programs that enable users to interact, create and share data online ex evite. com, google alert.
