COMM 214 Lecture Notes - Lecture 12: Center For Media And Democracy, Crisis Management, Prweek
10 Dec 2020
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Document Summary
Pr"s influence on american society: drove economic activity after industrial rev, contributing to improvement of living standards, set tone for corporate image-building that characterized 20th century, influences political process by shaping images of both politicians and issues. Early history: age of the press agent, press agents were first pr professionals, advanced clients through publicity and stunts. John burke promoted buffalo bill: business adopts pr, press agency tactics generate profits, get government funding. Ex. railroad deadheading, lobbyists: professional pr emerges, ivy lee takes new approach of honesty and directness, contained damaging publicity fallout for rockefellers during ludlow. Mine massacre: edward bernays first to apply psychology and sociology to pr. Pr counselor : helped women enter pr field. Major types of pr organizations: pr agencies, over 7,000 u. s. companies, largest are owned by conglomerates, in-house pr services, large organizations have pr departments, write press releases, manage interview requests from journalists, hold.
