ECN 102 Lecture Notes - Lecture 25: Demand Curve, Market Power, Perfect Competition

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22 Dec 2020
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A monopoly is a firm that is the sole seller of a product without close substitutes. In this chapter, we study monopoly and contrast it with perfect competition. A monopoly firm has market power, the ability to influence the market price of the product it sells. In order for the firm to be considered a monopoly, the product it sells must have no close substitutes available from other firms. The main cause of monopolies is barriers to entry other firms cannot enter the market. The vertical axis measures the average total cost of providing electricity per home. In a competitive market, the market demand curve slopes downward. But the demand curve for any individual firm"s product is horizontal at the market price. The firm can increase q without lowering p, so mr = p for the competitive firm. A competitive firm is a price-taker, can sell as much as it wants at the market price.

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