SMG SM 131 Lecture Notes - Lecture 7: Cumberland Farms, American Airlines, Sports Authority
13 Apr 2018
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Introduction: before 1968, there were no books on strategy. After 1968, every week a book is written on strategy: cumberland farms vs. wawa, both gas station and convenience stores, wawa people are friendly. At wawa, people hold doors and are preposterously kind. They decided to be private owned, family-held, 50% firm owned by employees; less turnover compared to similar convenience stores. South park video: few people can tell you the strategy. Which customers you do not want to have. What is the goal of strategy: strategy exists as a field of research and practice. In practice, the goal is to enable organizations (typically firms) to achieve the greatest possible organizational performance (typically, ) Fazendeiro: political factors, demographic factors, social factors, technological factors, competitors" actions. Industry factors: the internal environment: factors to consider, firm history, physical capital, resources, human capital, leadership, quality of personnel, quality of training, routines. Innovative practices: products/market share, synergies across products.
