SMG SM 131 Lecture Notes - Lecture 8: Socially Responsible Investing, Customer Retention, Business Case

• School: Boston University
• Department: School of Management
• Course: SMG SM 131
• Professor: Matthew Reis

Document Summary

Csr began as allegations against business started: this is the response of business to society problematic view of it. Indifferent to the problems of minorities and environment. Csr means consider the impact of a company"s actions on society. Csr requires individual to hold accountable for the effects of his or her act. Legal: obey the law (companies don"t always follow the law. Uber breaks law of violating workplace discrimination law. Wellsfargo sign up for consumer for fake account) don"t care for their legal obligation. Ethical: what is the company do over or above the law said (do what is right and just) (recycling, monsanto (gmo) seeds last longer for farmer, ) Philanthropic: giving, donating (time, money) charitable giving. Pyramid of csr: have to generate money to continue the business which allows you to obey the law. When you have enough money and good will, give back to society.